More Than Marketing.
A Partnership.
We founded Deep Earth with a singular mission: to help independent retailers reclaim their market share faster and more sustainably through smarter, relationship-driven growth strategies.
The Deep Earth Difference
In an industry obsessed with "leads" and "traffic," we saw a gap. Independent retailers didn't just need more clicks — they needed a smarter approach that turns browsers into buyers and buyers into customers for life.
We built the Everest Framework to bridge that gap. By combining big-brand strategy with local market agility, we give independent retailers better tools, sharper messaging, and a faster path to competing with national chains — and winning.
Our approach is not transactional; it’s relational. We embed ourselves in your business as a dedicated growth partner — deeply invested in your long-term success and accountable for real results.
Exclusive Territory
We only work with one retailer per market.
Data-Driven
Smarter decisions backed by better market data.
The Everest Framework
Growth isn't an accident. It's a climb. Our three-phase methodology has helped dozens of independent jewelers grow faster, market smarter, and build stronger, more lasting customer relationships.
Basecamp
Before any ascent, you need a solid foundation. We analyze your history, define clearer goals, and map a smarter path forward. This is where we set the foundation for faster, more sustainable growth.
- Strategic Goal Setting
Define clearer, more measurable objectives aligned with your vision
- Brand Messaging Refinement
Craft a compelling narrative that resonates with your ideal customer
- Budget Optimization
Smarter allocation of resources for greater impact and stronger ROI
- Competitive Analysis
Understand your market position and identify opportunities
Conditioning
Preparing for the ascent. We build stronger assets, optimize your digital presence more strategically, and start the engine quicker. This phase transforms strategy into tangible marketing infrastructure — faster than you could build it in-house.
- Content & Photography
Professional visual assets that showcase your craftsmanship
- SEO & Google Ads Setup
Dominate local search faster and capture more high-intent buyers
- Customer Journey Mapping
Smarter touchpoints that nurture prospects into loyal customers more effectively
- Email & SMS Automation
Build smarter automated sequences that convert faster and retain longer
Summit Bid
Execution at scale. We help you dominate the market faster through better-coordinated campaigns, smarter events, and more relentless optimization. This is where all the preparation pays off — bigger.
- Omnichannel Campaigns
Better-coordinated messaging across all platforms for greater reach
- Staff Training & Events
Empower your team to deliver stronger, more memorable customer experiences
- Market Domination
Become the go-to jeweler in your local market
- Continuous Optimization
Smarter, data-driven refinements to get more from every dollar spent
Introducing Gemsoft
Your inventory. Their journey. Real elegance. Gemsoft is our proprietary retail automation platform that delivers smarter, more personalized 1:1 luxury experiences across SMS, email, and web — with less manual effort.
Built specifically for independent jewelers, Gemsoft automates the clienteling journey better than your best sales associate — faster responses, more consistent follow-up, and less overhead.
AI Concierge
Your AI associate handles inquiries faster than any human could, checking inventory and booking appointments while maintaining your brand's voice. Quicker responses, more conversions.
Client Profiles
See every interaction, purchase, and preference in one place. Know exactly what they're looking for before they walk in — smarter preparation, easier selling.
Smart Inventory
Real-time inventory integration means you never promise a piece that's already sold. Send digital lookbooks in seconds — faster service, fewer mistakes, more trust.
"Gemsoft isn't just software; it's the silent partner that elevated our entire client experience. The automation feels personal, not robotic."
Our Core Values
The principles that guide every campaign, strategy, and interaction.
Excellence
We don't settle for "good enough." We strive for better execution in design, sharper copy, and smarter strategy for every client — because your brand deserves more.
Partnership
We are not a vendor; we are a stronger, more invested partner. Your wins are our wins, and we are committed to faster, more sustainable long-term growth.
Results
Creativity without conversion is vanity. We focus on the metrics that matter most: more revenue, stronger retention, and better ROI.
Recognized by the Communities We Serve
Our clients don't just grow — they win. When we partner with a jeweler, we help them become the most visible, most trusted, and most celebrated name in their market. From "Best of the Bay" awards to top Google rankings, our work speaks through the recognition our clients earn.
This ad was created by Deep Earth for one of our partners — a perfect example of how we turn local awards into powerful marketing assets that drive even more foot traffic and brand authority.
We're passionate about helping your business grow
Luke Infinger
Founder, Marketing Expert & Serial Entrepreneur
Luke is a business owner and growth specialist who has used his proven marketing strategies to create exponential growth for businesses in multiple industries.
His agency, HIP Creative, is one of the most successful orthodontics marketing companies in the nation, having helped dozens of doctors scale their revenue to 8-figures, open new offices, and dominate their local markets.
Deep Earth applies his unique partnership-driven approach to local jewelers, one of the last holdouts of successful brick-and-mortar businesses in many areas.
The results have been astounding—we've helped one local jeweler post $1M+ increases for 5 consecutive years, in spite of local economic conditions, market trends, and a global pandemic.
Luke oversees all Deep Earth operations personally to ensure that the strategies he's developed are executed precisely—guaranteeing that you get the service and results that you are looking for.
Tim Holland
CEO, Jewelry Expert & Father of 3
Tim is a results-driven CEO who loves building strong partnerships and helping independent jewelers grow their businesses.
For the past 8 years, he's specialized in jewelry marketing, developing white-glove strategies that create trackable revenue growth and local brand authority.
He's motivated by leading jewelers to lightbulb moments—helping them communicate their unique values to dominate their local markets.
After guiding one recent client to over 140% revenue growth in just 7 years, Tim is ready for his next challenge—helping you achieve your growth goals and own your market.
Justin Hual
Chief Operating Officer
Logan Artrip
Director of Gemsoft
Bekah Pulkowski
Lead Marketing Strategist
Katie Smith
Strategy Call Coordinator
Taylor Gorsich
Partner Success Coordinator
Jesse Lother
Partner Success Coordinator
Get the Growth You Deserve
Deep Earth gives you access to smarter expertise that only comes from having scaled multiple 7-and-8-figure businesses first-hand. It's like hiring a full-service marketing department — better strategy, faster execution, and more accountability — for less than the cost of a single marketing manager.
We'll help you plan a smarter, more growth-oriented budget, manage your ads more effectively, coordinate professional photoshoots, organize more impactful in-store events, and even optimize your point-of-sale procedures to get you more valuable feedback and more 5-star reviews.
We've returned up to 500% ROI for our clients by helping them get more out of every ad and customer interaction. We'll leave no stone unturned in our mission to help you grow faster, smarter, and more sustainably than you ever thought possible.