The Summit Journal

Deep Earth Marketing CEO Tim Holland will be speaking at Display Dallas, a 3-day visual merchandising bootcamp for independent jewelers happening April 19-21, 2026 in Grapevine, TX. Here's why you should be there.

Most jewelers treat email like a faucet — blast one week, go silent the next. That inconsistency is killing your deliverability and your revenue. Here's the smarter approach to email that keeps you in the inbox and in front of your customers.

Learn the exact local SEO strategies that help independent jewelers outrank big-box competitors on Google. From Google Business Profile optimization to content strategy, this is your roadmap to owning your local market.

Most jewelers waste money on Google Ads because they're running campaigns built for e-commerce, not brick-and-mortar retail. Learn the paid search strategy that drives phone calls, store visits, and real revenue for independent jewelry stores.

Facebook and Instagram aren't just for brand awareness — they're powerful revenue drivers for jewelry stores when used correctly. Learn how to build Meta ad campaigns that put your store in front of the right customers at the right time.

In-store events are one of the highest-ROI marketing strategies for independent jewelers — when done right. Learn how to plan, promote, and execute jewelry events that pack your showroom and drive serious revenue.

You don't need a bigger store or a second location to grow revenue. Learn the customer retention, database reactivation, and marketing strategies that have helped independent jewelers add millions in revenue from their existing customer base.

The traditional agency model is broken for independent jewelers. Learn why a dedicated growth partner who knows your business inside and out delivers better results than juggling multiple vendors or hiring in-house.

Most marketing agencies treat your jewelry store the same way they treat a dentist's office or a roofing company. Here's why that approach is failing you — and what real jewelry marketing expertise actually looks like.

Should you hire a marketing consultant, a full-service agency, a freelancer, or a dedicated growth partner? Here's an honest breakdown of each model and which one is right for your jewelry store's stage of business.