Blue Heron Jewelry Co. — Valentine's Sales: $14K to $54K
Poulsbo, WA
Blue Heron Jewelry knew there was a larger audience to reach. After partnering with Deep Earth, they saw extraordinary results, transforming their key sales periods into record-breakers.
The Results
- Revenue (3 Years)
- 285%
- Google Conversions
- 158%
- Facebook Event Responses
- 1,489
"I've never seen such a remarkable sale period in such a short amount of time. I know the majority of our success was built on the foundation that Deep Earth is laying for us."— Megan, Owner
The Challenge
Blue Heron Jewelry Co. knew their audience was larger than their current reach. Key sales periods like Valentine's Day were underperforming relative to the market opportunity in their area.
- Valentine's Day sales at only $14K — well below potential
- Untapped audience in the local market
- Key sales periods not maximized
- Limited digital marketing for seasonal campaigns
- Needed to build anticipation and excitement for events
The Solution
Deep Earth developed a comprehensive seasonal marketing strategy that built anticipation, drove engagement, and converted interest into record-breaking sales during key periods.
Basecamp: Seasonal Strategy
Mapped out key sales periods and developed a year-round marketing calendar with targeted campaigns for each.
Conditioning: Audience Building
Built email lists, social following, and community engagement to create a foundation for seasonal campaigns.
Summit Bid: Record-Breaking Campaigns
Launched coordinated Valentine's Day campaign with Facebook events, email sequences, and targeted ads that drove $54K in sales.